When writing- Keep it Simple

The proof is in the details, that you did your background investigations, and have collated the data available, and are ready to execute a plan only to realize later that keeping it simple would have worked best.

Whether it’s writing a dissertation, report, or blog simplicity is the key. The reader doesn’t care about the hours of prep time it took you to write your column they only want to be entertained, have their imagination stretched, or feel an emotional connection with an author.